.jpg)
Bringing Brands to Work
How the workplace can help build brand and culture It was a law firm that could have come right out of a John Grisham novel. Deep South, steeped in tradition. Dark wood paneling, creaky spiral staircase, the smell... more
360 Research
Bringing Brands to Work
Issue 56
What's Being discussed?
Check out the latest information on workplace research, insights and trends that will help you understand how people really work and how creating great space can make a difference.
Other Articles in Issue 56
“The market defines your brand”
How Steelcase uses space to reinforce its culture and brand Not long ago, Paul Siebert went around the North America, asking a simple question to every architect and designer he met: What do you think of Steelcase? The question was central... more
Tags: Brand & CultureFiled under: 360 Magazine, Featured Articles
Lessons Learned
Architects, designers, Steelcase researchers, and other workplace planners agree there are essential steps to leveraging the brand, culture, and space of any organization: Stay authentic to the brand and culture. The workplace is where the organization lives what... more
Tags: Brand & CultureFiled under: 360 Magazine, Lessons Learned
Q & A: Marty Festenstein
On branding, design strategy Marty Festenstein is a nationally renowned interior designer with 28 years in practice with firms including Gensler, ISD, and Nelson, where he is currently a managing principal of the Chicago office. Heir to a creative family... more
Tags: Brand & CultureFiled under: 360 Magazine, Q & A
Trends360
Name This Brand The world may be flat, but some of the biggest brands are still unheard of on the flip side of the globe. For one example, China National, otherwise known as PetroChina, is the world’s largest... more
Tags: Brand & CultureFiled under: 360 Magazine, Trends360
Sustainability Spotlight
TOMS Shoes was founded in 2006 when American traveler, Blake Mycoskie, befriended the children of an Argentine village. Wanting to help, he created a company that would match every pair of shoes sold with a pair given to... more
Tags: Brand & Culture, Sustainability SpotlightFiled under: 360 Magazine, Sustainability Spotlight
A Day in the Life
Style your Sole Last month the Steelcase Chicago team hosted a “Style Your Sole” event, with our partners at TOMS Shoes. Area designers were each invited to style a pair of shoes with whatever design they imagined, while... more
Tags: Sustainability SpotlightFiled under: 360 Magazine, Featured Articles
Atoms & Bits
Let Us Collaborate!! Did you know that “finding a place to meet” is one of the biggest time wasters for workers? 70% of employees report losing up to 15 minutes a day looking for a place to collaborate... more
Tags: Brand & CultureFiled under: 360 Magazine, Atoms & Bits
The Next Office: Why CEOs Are Paying Attention
Executives everywhere are being asked to deliver higher performance from every company asset. Yet they often overlook an asset that’s both highly leverageable and pivotal to the organization’s success: the office. Like all executives around the world, Steelcase president... more
The New Third Place
Giving workers control and choice over where and how they work. Free-address workplaces. Collaboration hubs. Third places, and now even fourth places. Alternative workplaces. Coworking spaces. Serviced offices. Whatever they’re called or where they’re located, they’re the workplace... more